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Major outdoor ad
provider steps confidently into 2006
Diyar Outdoor, the leading outdoor advertising provider
in Iraq, announced that with it's widely and wisely
spread network of 4x3 billboards, which hit a record of
500 in December 2005, the company has established its
unrivalled status as number one in the industry in Iraq.
"After three years of hard work and careful planning, we
can claim now that we are ahead of everybody else," said
Nabil Hijazin, director general of Diyar Outdoor. "And
we are expanding aggressively," he added.
The 4x3s network is part of a complete package of
outdoor advertising media that include 8x3s and 12x3s
and retail and roof tops signage. These quality
services, which cover the entire Iraq, are put at the
disposal of key players in Iraq's business world.
"Our professional, innovative team is committed to
serving the advertising needs of our clients based on
the values of quality and excellence. These are values
manifest themselves in customer-centrism, superior
quality panels, excellent choice of locations and wide
coverage," Mr. Nabil Hijazin said.
He added that Diyar Outdoor emerged in a market plagued
with chaos regarding the industry practices related to
ads posted in public places. "When we started," he said,
"the market lacked real regulation, but we abided by
international standards and took advantage of the fact
that other media such as satellite TV and the sprawling
newspapers and magazine were not as efficient our way."
Diyar Outdoors' policy has relied on installing ads on
private properties, especially houses in a country that
has no high rises. This gave the company more options
and ensured that its work was completely legal from the
very beginning. Now the orange signs of Diyar Outdoor
have become part of the domestic scene in Iraq,
spreading in cities from Baghdad to Basra, Diwaniya and
the holy Kerbala. |
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